Muscle Maker, Inc. IPO
Muscle Maker Grill is a leading healthy fast-casual restaurant brand that acquires and operates company-owned restaurants as well as franchises its name and business system to qualified franchisees. The company provides healthier versions of mainstream-favorite dishes for everyone -- fitness enthusiasts, those starting their journey to a healthier lifestyle, and people trying to eat better while on-the-go. Muscle Maker Grill currently has 53 restaurants across 14 states. By the end of April 2018, the company plans to open 5 to 10 new company-operated and 9 new franchised restaurants, including military bases, in 16 states throughout the US and internationally.
Muscle Maker Grill generates revenue from its 12 company-operated locations as well as from initial franchise fees and ongoing royalties from its 41 franchises. While a typical QSR fast-casual brand has two to three revenue streams, Muscle Maker Grill executes on eight different revenue streams, which include dine-in, take-out, delivery, catering, meal plans, retail, grab and go kiosks, and food trucks. Muscle Maker Grill has created scalable restaurant-level systems, processes, and training procedures that enable the company to add new stores while maintaining a consistent, high-quality experience designed to exceed customer's’ expectations.